The Art of Engagement
Online engagement is the dying art of conversation gone digital. Our real-world social awkwardness translates with amplification as we attempt to woo the weary online traveler with kitschy advice and contrived, unflattering humor. Authenticity hits different.
“Authenticity is the daily practice of letting go of who we think we’re supposed to be and embracing who we are.” – Brené Brown
In today’s digital age, online engagement is the new art of conversation, and the key to standing out is being authentic. Authenticity is essential because it can both attract and repel people. Lasting engagement is born out of the contrast, conflict, and controversy that organically arises from being genuine, just like what people-watching enthusiasts witness in ballrooms, club venues, crowded buses, or concert halls.
When it comes to online engagement, being authentic means speaking from the heart and not just trying to sell something. People can tell when you’re insincere, and they’re not interested in hearing it. In contrast, when you speak genuinely, you attract people who share your interests and values. These are the people who will engage with you, support you, and help you grow your audience.
One of the reasons why authenticity is so crucial for online engagement is that it allows you to stand out from the crowd. With so many people vying for attention online, being authentic is the best way to capture people’s attention and keep them engaged. When you’re authentic, you show people who you are, and that’s what they want to see.
Moreover, authenticity can generate contrast, conflict, and controversy, which are crucial elements in building long-lasting engagement. People are naturally drawn to drama, and when you’re authentic, you allow room for debate, discussion, and disagreement. This, in turn, creates an emotional response and an emotional connection with your audience. They’ll remember you for the passion you show, the stand you take, and the issues you raise.
Lastly, authenticity breeds loyalty. When you’re authentic, you create a bond with your audience that goes beyond the products or services you offer. They support you because they believe in you, your values, and your brand. They’ll become your advocates, share your content, and help you grow your audience even further.
Online engagement is the new art of conversation, and being authentic is the key to standing out and building up. Authenticity allows you to be genuine and true to yourself, which is what attracts people to you. It can also create contrast, conflict, and controversy, which are essential in building lasting engagement. So, whether you’re on social media, your website, or any other platform, always remember to be true to yourself and let your authenticity shine through.
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One Response
Greetings! Very helpful advice in this particular post! It is the little changes that will make the most important changes. Thanks a lot for sharing!